




{"id":226,"date":"2025-10-14T19:52:23","date_gmt":"2025-10-14T19:52:23","guid":{"rendered":"https:\/\/www.richs.com.my\/?page_id=226"},"modified":"2026-03-25T18:25:06","modified_gmt":"2026-03-25T18:25:06","slug":"history","status":"publish","type":"page","link":"https:\/\/www.richs.com.my\/en\/history\/","title":{"rendered":"HISTORY"},"content":{"rendered":"<section class=\"block encabezado-blog default-padding\" >\n    \r\n<div class=\"content_pp\">\r\n    \r\n        <div class=\"md-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2026\/01\/AdobeStock_268367428-scaled.jpeg);\">\r\n            <div class=\"contenedor_p\" >\r\n                <div class=\"overlay gradient ov\" style=\"opacity: 0.35;\"><\/div>\r\n                <div class=\"contenido_e\">\r\n                    <h1 id=\"titulo_p\"  >Born from innovation in 1945.<\/h1>\r\n                    \r\n                                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n    <!--  --> \r\n\r\n    \r\n\r\n    \r\n     <!-- mobile -->\r\n\r\n    <div class=\"xs-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2026\/01\/AdobeStock_268367428-scaled.jpeg); background-size: cover;    background-repeat: no-repeat;    background-position: center;\">\r\n        <div class=\"contenedor_p\" >\r\n            <div class=\"overlay gradient ov\" style=\"opacity: 0.35;\"><\/div>\r\n            <div class=\"contenido_e\" >\r\n                <h1 id=\"titulo_p\" >Born from innovation in 1945.<\/h1>\r\n                                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!--  -->\r\n<\/div> \r\n\r\n<script src=\"..\/..\/assets\/dist\/js\/js-reskin\/hero-height.js\"><\/script>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', function() {\r\n  var esPagina = true;\r\n  var styleTag = document.createElement('style');\r\n  styleTag.id = 'contenedor_p_dynamic_style';\r\n  document.head.appendChild(styleTag);\r\n\r\n  function ajustarMarginTop() {\r\n    if (window.innerWidth <= 700) {\r\n      var margin = esPagina ? '200px' : '84px';\r\n      styleTag.innerHTML = `.contenedor_p { margin-top: ${margin} !important; }`;\r\n    }\r\n  }\r\n\r\n  ajustarMarginTop();\r\n  window.addEventListener('resize', ajustarMarginTop);\r\n});\r\n<\/script>\r\n<\/section>\n\n\n<section class=\"block text-image2-n default-padding\" >\n    <style>\n    .text_image2{\n        margin-top: 96px;\n        margin-bottom: 96px;\n    }\n    @media screen and (max-width: 768px){\n        .text_image2{\n        margin-top: 96px;\n        margin-bottom: 96px;\n    }\n    }\n<\/style>\n\n \n\n<div class=\"text_image2\" style=\"margin-top:96px; margin-bottom:96px;\">\n    <div class=\"text_image_container2 row\">\n        <div class=\"texts\" \n        > \n            <img decoding=\"async\" class=\"img-left\" src=\"\" alt=\"\" style=\"\">\n            <h1 class=\"lang_vi_font lang_en_font\">A RICH HISTORY<\/h1>\n            <p class=\"lang_vi_font lang_en_font\">In 1945, Rich Products was born when our founder Robert E. Rich, Sr. created the world\u2019s first non-dairy whipped topping. Since then, we\u2019ve paved our way, pioneering many of the food industry\u2019s most game-changing products, setting \u2013 and resetting \u2013 a new benchmark of success.<br><br>See where our history of breakthrough innovation began, our growth over the years and how we\u2019ve never stopped innovating. From Rich\u2019s Whip Topping\u00ae \u2013 dubbed the miracle cream from a soya bean back in 1945 \u2013 to acquisitions and international expansion and yes, continued innovations \u2013 we haven\u2019t slowed down since. Explore our history \u2013 just a few chapters of our overall story.<\/p>\n        <\/div>\n        <div class=\"image\" \n                    >\n                            <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2026\/01\/IMG_0906-scaled.jpg\" alt=\"\">\n                                <\/div>\n    <\/div>\n<\/div>\n<!--<div class=\"texts\" style=\"background-image: url('');background-size: cover;background-position: center;\">--><\/section>\n\n\n<section class=\"block video-n default-padding\" >\n     \n\n<div class=\"video_n\" id=\"EEEEEEEE\">\n    \n                    <div class=\"video_s\">\n                        <div class=\"play-btn\">\n                            <div class=\"play-bg\" \n                                        style=\"width: 100vw;                                        background-position: center;                                        background-size: cover;                                        background-repeat: no-repeat;                                        background-image: url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2026\/03\/Our-Value-Web.jpg)\"><\/div>\n                        <\/div>\n                    <\/div>                    <div class=\"m_v bynder_v optanon-category-C0004\" id=\"video_v\" data-bynder-widget=\"video-item\" data-media-id=\"5AF1BE3B-F4DC-40C7-96F8404E0B438AC7\" data-width=\"\">\n                        <!-- <script id=\"bynder-widgets-js\" data-account-url=\"bynder.onerichs.com\" data-language=\"en\" src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\">\n                        <\/script> -->\n                        <!-- nuevo -->\n                         <script\n                            type=\"text\/plain\"\n                            class=\"optanon-category-C0004\"\n                            id=\"bynder-widgets-js\"\n                            data-account-url=\"bynder.onerichs.com\"\n                          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-->\n                    <\/div>\n                    <\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        \/\/ Define la funci\u00f3n para ajustar la altura del video\n        function ajustarAlturaVideo() {\n            var playBtn = document.querySelector('.play-btn');\n            var video_n = document.querySelector('.video_n');\n            var image = playBtn.querySelector('img');\n            if(!playBtn || !video_n || !image) return;\n            var imageHeight = image.offsetHeight;\n            video_n.style.height = imageHeight + 'px';\n        }\n\n        \/\/ Ejecutar la funci\u00f3n al cargar la p\u00e1gina\n        ajustarAlturaVideo();\n\n        \/\/ Agregar un event listener para el evento de cambio de tama\u00f1o de la ventana\n        window.addEventListener('resize', function() {\n            \/\/ Ejecutar la funci\u00f3n cada vez que cambie el tama\u00f1o de la ventana\n            ajustarAlturaVideo();\n        });\n    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href=\"https:\/\/www.richs.com.my\/en\/product-category\/\" target=\"_self\" class=\"slider-card-two\">\n                    <p class=\"lang_vi_font lang_en_font\">Explore Our Products<\/p>\n                    <div class=\"two_content\" href=\"\/product-category\/\" id=\"btn_n\"><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/white-arrow-icon.png\" alt=\"\" id=\"icon_btn\"><\/div><div class=\"btn_n_mobile\" style=\"display:none;\" href=\"\/product-category\/\" ><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/arrow-red-derecha.svg\" alt=\"\" id=\"icon_btn\"><\/div>                <\/a>\n                            <a href=\"https:\/\/www.richs.com.my\/en\/get-in-touch\/\" target=\"_self\" class=\"slider-card-two center-card\">\n                    <p class=\"lang_vi_font lang_en_font\">Get in <br> Touch<\/p>\n        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