{"id":251,"date":"2025-10-14T20:05:03","date_gmt":"2025-10-14T20:05:03","guid":{"rendered":"https:\/\/www.richs.com.my\/?page_id=251"},"modified":"2025-10-14T20:05:05","modified_gmt":"2025-10-14T20:05:05","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.richs.com.my\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<section class=\"block encabezado-blog reduced-padding\" >\n    \r\n<div class=\"content_pp\">\r\n    \r\n        <div class=\"md-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/Meet-Richs-Header-Banner-Desktop-scaled-1.jpg);\">\r\n            <div class=\"contenedor_p\" >\r\n                <div class=\"overlay gradient ov\" style=\"opacity: 0.5;\"><\/div>\r\n                <div class=\"contenido_e\">\r\n                    <h1 id=\"titulo_p\"  >Tentang Kami<\/h1>\r\n                    \r\n                                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n    <!--  --> \r\n\r\n    \r\n\r\n    \r\n     <!-- mobile -->\r\n\r\n    <div class=\"xs-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/Meet-Richs-Header-Banner-Mobile-1.jpg); background-size: cover;    background-repeat: no-repeat;    background-position: center;\">\r\n        <div class=\"contenedor_p\" >\r\n            <div class=\"overlay gradient ov\" style=\"opacity: 0.5;\"><\/div>\r\n            <div class=\"contenido_e\" >\r\n                <h1 id=\"titulo_p\" >Tentang Kami<\/h1>\r\n                                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!--  -->\r\n<\/div> \r\n\r\n<script src=\"..\/..\/assets\/dist\/js\/js-reskin\/hero-height.js\"><\/script>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', function() {\r\n  var esPagina = false;\r\n  var styleTag = document.createElement('style');\r\n  styleTag.id = 'contenedor_p_dynamic_style';\r\n  document.head.appendChild(styleTag);\r\n\r\n  function ajustarMarginTop() {\r\n    if (window.innerWidth <= 700) {\r\n      var margin = esPagina ? '200px' : '84px';\r\n      styleTag.innerHTML = `.contenedor_p { margin-top: ${margin} !important; }`;\r\n    }\r\n  }\r\n\r\n  ajustarMarginTop();\r\n  window.addEventListener('resize', ajustarMarginTop);\r\n});\r\n<\/script>\r\n<\/section>\n\n\n<section class=\"block text-image2-n default-padding\" >\n    <style>\n    .text_image2{\n        margin-top: 160px;\n        margin-bottom: 130px;\n    }\n    @media screen and (max-width: 768px){\n        .text_image2{\n        margin-top: 160px;\n        margin-bottom: 130px;\n    }\n    }\n<\/style>\n\n \n\n<div class=\"text_image2\" style=\"margin-top:160px; margin-bottom:130px;\">\n    <div class=\"text_image_container2 row\">\n        <div class=\"texts\" \n        > \n            <img decoding=\"async\" class=\"\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/cuchara-icon.png\" alt=\"\" style=\"\">\n            <h1 class=\"lang_vi_font lang_en_font\">Dikuasakan oleh Perkongsian<\/h1>\n            <p class=\"lang_vi_font lang_en_font\">Rich Products Corporation ialah syarikat makanan milik keluarga yang berdedikasi untuk memberi inspirasi kepada pelbagai kemungkinan. Dari kek dan aising hingga ke piza, pembuka selera dan topping istimewa, produk kami digunakan di rumah, restoran dan kedai roti di seluruh dunia. Selain menghasilkan makanan yang hebat, kami juga membantu pelanggan memperoleh pandangan untuk kekal berdaya saing tanpa mengira saiz perniagaan mereka.\u2028Portfolio kami merangkumi penyelesaian kreatif yang direka khas untuk membantu para profesional dalam industri makanan berjaya dalam bidang perkhidmatan makanan, runcit, kedai roti, deli dan makanan sedia disediakan.\u2028Beroperasi di lebih 100 lokasi di seluruh dunia dengan jualan tahunan melebihi $5 bilion, Rich\u2019s ialah peneraju global yang menumpukan pada segala sesuatu yang menjadikan keluarga sumber inspirasi tanpa had. Rich\u2019s \u2013 Kemungkinan Tanpa Had. Satu Keluarga.<\/p>\n        <\/div>\n        <div class=\"image\" \n                    >\n                            <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/partership-img.jpg\" alt=\"\">\n                                <\/div>\n    <\/div>\n<\/div>\n<!--<div class=\"texts\" style=\"background-image: url('https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/cuchara-icon.png');background-size: cover;background-position: center;\">--><\/section>\n\n\n<section class=\"block video-n default-padding\" >\n     \n\n<div class=\"video_n\" id=\"EEEEEEEE\">\n    \n                    <div class=\"video_s\">\n                        <div class=\"play-btn\">\n                            <div class=\"play-bg\" \n                                        style=\"width: 100vw;                                        background-position: center;                                        background-size: cover;                                        background-repeat: no-repeat;                                        background-image: url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/video-placeholder.jpg)\"><\/div>\n                        <\/div>\n                    <\/div>                    <div class=\"m_v bynder_v optanon-category-C0004\" id=\"video_v\" data-bynder-widget=\"video-item\" data-media-id=\"5B854028-75F8-40C3-BF76E896D2B99DAF\" data-width=\"\">\n                        <!-- <script id=\"bynder-widgets-js\" data-account-url=\"bynder.onerichs.com\" data-language=\"en\" src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\">\n                        <\/script> -->\n                        <!-- nuevo -->\n                         <script\n                            type=\"text\/plain\"\n                            class=\"optanon-category-C0004\"\n                            id=\"bynder-widgets-js\"\n                            data-account-url=\"bynder.onerichs.com\"\n                            data-language=\"en\"\n                            src=\"https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js\">\n                        <\/script>\n                         <!-- nuevoi -->\n                        <!-- <script>\n                            document.addEventListener('DOMContentLoaded', function(){\n                                var bynderScript = document.createElement('script');\n                                bynderScript.id = 'bynder-widgets-js';\n                                bynderScript.setAttribute('data-account-url', 'bynder.onerichs.com');\n                                bynderScript.setAttribute('data-language', 'en');\n                                bynderScript.src = 'https:\/\/d8ejoa1fys2rk.cloudfront.net\/bynder-embed\/latest\/bynder-embed.js';\n                                document.body.appendChild(bynderScript);\n\n                                \n                            });\n                        <\/script> -->\n                    <\/div>\n                    <\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        \/\/ Define la funci\u00f3n para ajustar la altura del video\n        function ajustarAlturaVideo() {\n            var playBtn = document.querySelector('.play-btn');\n            var video_n = document.querySelector('.video_n');\n            var image = playBtn.querySelector('img');\n            if(!playBtn || !video_n || !image) return;\n            var imageHeight = image.offsetHeight;\n            video_n.style.height = imageHeight + 'px';\n        }\n\n        \/\/ Ejecutar la funci\u00f3n al cargar la p\u00e1gina\n        ajustarAlturaVideo();\n\n        \/\/ Agregar un event listener para el evento de cambio de tama\u00f1o de la ventana\n        window.addEventListener('resize', function() {\n            \/\/ Ejecutar la funci\u00f3n cada vez que cambie el tama\u00f1o de la ventana\n            ajustarAlturaVideo();\n        });\n    });\n\n<\/script>\n\n\n<!-- one trust -->\n<script>\n(function () {\n  \/\/ Devuelve true si Marketing (C0004) est\u00e1 aceptado\n  function isMarketingAccepted() {\n    if (typeof OptanonActiveGroups === \"undefined\") return false;\n    const groups = (OptanonActiveGroups || '').split(',').map(g => g.trim()).filter(Boolean);\n    return groups.includes('C0004');\n  }\n\n  \/\/ Aplica el display:flex a todos los .video-n cuando Marketing est\u00e9 aceptado\n  function showVideoBlocks() {\n    document.querySelectorAll('.video-n').forEach(el => {\n      \/\/ fuerza display flex (si quieres otro layout usa ese valor)\n      el.style.display = 'flex';\n    });\n  }\n\n  \/\/ Opcional: volver a ocultar si revocan consentimiento\n  function hideVideoBlocks() {\n    document.querySelectorAll('.video-n').forEach(el => {\n      el.style.display = 'none';\n    });\n  }\n\n  function updateVisibility() {\n    if (isMarketingAccepted()) showVideoBlocks();\n    else hideVideoBlocks();\n  }\n\n  \/\/ Esperar al DOM y a OneTrust (polling breve)\n  document.addEventListener('DOMContentLoaded', function () {\n    \/\/ Si prefieres no usar polling muy agresivo, 200ms est\u00e1 bien\n    const interval = setInterval(function () {\n      if (typeof OptanonActiveGroups !== 'undefined') {\n        clearInterval(interval);\n        updateVisibility();\n      }\n    }, 200);\n\n    \/\/ Escuchar cambios posteriores en OneTrust\n    window.addEventListener('OneTrustGroupsUpdated', updateVisibility);\n    window.addEventListener('OptanonWrapper', updateVisibility);\n  });\n})();\n<\/script>\n\n<\/section>\n\n\n<section class=\"block simple-banner2-p default-padding\" >\n    \n<div class=\"slider_ff_2\" style=\"margin-top: 30px ; margin-bottom: 40px ;\">\n        <div class=\"slider-container-f-2\">\n            <div class=\"slider_sub_2\">\n                                    <div class=\"slider-card-f-2\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/meet-richs-banner-1-img.jpg\" class=\"video-poster\">\n                        \n                        <div class=\"texts\">\n                                                            <h2 class=\"lang_vi_font lang_en_font\">\u201cKalian sentiasa ada untuk kami, setiap masa. Tiada tandingan. Rich\u2019s sentiasa berinovasi, menyediakan kajian pasaran dan boleh dipercayai. Kami boleh bergantung pada anda. Apabila melibatkan perniagaan kami, pasukan anda bertindak seolah-olah ia sesuatu yang peribadi \u2014 kerana ia benar-benar penting bagi kami.\u201d<\/h2>\n                                                                                        <p class=\"lang_vi_font lang_en_font\">&#8211; us costumer &#8211;<\/p>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n            <!-- <div id=\"userAgentInfo\"><\/div> -->\n\n        <\/div>\n        <\/div>\n<\/section>\n\n\n<section class=\"block sliderfour-n default-padding\" >\n    <div class=\"slider_four\">\n        <div class=\"content_four_title\">\n        <h1 id=\"title_four\" class=\"lang_vi_font lang_en_font\">What would you like to do next?<\/h1>\n    <\/div>\n    <div class=\"slider-container-four\">\n                        \n                <a href=\"https:\/\/www.richs.com.my\/en\/history\/\" class=\"slider-card-four\" style=\"background-image: linear-gradient(rgba(0,0,0,0.4),rgba(0,0,0,0.1)),url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/history-img-1.png);\">\n                    <div class= \"slider-container-text-four\">  \n                        <h1 class=\"lang_vi_font lang_en_font\">history<\/h1>\n                        <p class=\"lang_vi_font lang_en_font\">Born from innovation in 1945.<\/p>\n                    <\/div>  \n                <\/a>\n                        \n                <a href=\"https:\/\/www.richs.com.my\/en\/our-values\/\" class=\"slider-card-four\" style=\"background-image: linear-gradient(rgba(0,0,0,0.4),rgba(0,0,0,0.1)),url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/Our-values-Desktop-1-2.jpg);\">\n                    <div class= \"slider-container-text-four\">  \n                        <h1 class=\"lang_vi_font lang_en_font\">values<\/h1>\n                        <p class=\"lang_vi_font lang_en_font\">We\u2019re here to help you serve up something extraordinary.\u00a0<\/p>\n                    <\/div>  \n                <\/a>\n                        \n                <a href=\"\/en\/leadership\/\" class=\"slider-card-four\" style=\"background-image: linear-gradient(rgba(0,0,0,0.4),rgba(0,0,0,0.1)),url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/leadership-img-2.jpg);\">\n                    <div class= \"slider-container-text-four\">  \n                        <h1 class=\"lang_vi_font lang_en_font\">leadership<\/h1>\n                        <p class=\"lang_vi_font lang_en_font\">Meet the experienced leadership team driving Rich\u2019s to an even brighter future.<\/p>\n                    <\/div>  \n                <\/a>\n                <\/div>\n    <div class=\"controls_btn mb-5 pb-5 mb-sm-0 pb-sm-0\">\n        <div class=\"control_btn\">\n            <button class=\"slider-btn-four prev-btn-four\"><\/button>\n            <button class=\"slider-btn-four next-btn-four\"><\/button>\n        <\/div>\n    <\/div>\n<\/div><\/section>\n\n\n<section class=\"block slidertwo-n default-padding\" >\n    <div class=\"slider_two\">\n        <h1 class=\"lang_vi_font lang_en_font\">what would you like to do next?<\/h1>\n \n    <div class=\"slider-container-two\">\n        <div class=\"slider_two_t justify-content-start justify-content-md-center py-5\">\n                            <a href=\"https:\/\/www.richs.com.my\/en\/#\" target=\"_self\" class=\"slider-card-two\">\n                    <p class=\"lang_vi_font lang_en_font\">WHERE TO BUY<\/p>\n                    <div class=\"two_content\" href=\"\/#\" id=\"btn_n\"><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/white-arrow-icon.png\" alt=\"\" id=\"icon_btn\"><\/div><div class=\"btn_n_mobile\" style=\"display:none;\" href=\"\/#\" ><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/arrow-red-derecha.svg\" alt=\"\" id=\"icon_btn\"><\/div>                <\/a>\n                            <a href=\"https:\/\/www.richs.com.my\/en\/#\" target=\"_self\" class=\"slider-card-two center-card\">\n                    <p class=\"lang_vi_font lang_en_font\">Get more information<\/p>\n                    <div class=\"two_content\" href=\"\/#\" id=\"btn_n\"><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/white-arrow-icon.png\" alt=\"\" id=\"icon_btn\"><\/div><div class=\"btn_n_mobile\" style=\"display:none;\" href=\"\/#\" ><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/arrow-red-derecha.svg\" alt=\"\" id=\"icon_btn\"><\/div>                <\/a>\n                            <a href=\"https:\/\/www.richs.com.my\/en\/#\" target=\"_self\" class=\"slider-card-two\">\n                    <p class=\"lang_vi_font lang_en_font\">Learn about recipes<\/p>\n                    <div class=\"two_content\" href=\"\/#\" id=\"btn_n\"><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/white-arrow-icon.png\" alt=\"\" id=\"icon_btn\"><\/div><div class=\"btn_n_mobile\" style=\"display:none;\" href=\"\/#\" ><img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/themes\/richs.com-wordpress-theme\/assets\/dist\/images-reskin\/arrow-red-derecha.svg\" alt=\"\" id=\"icon_btn\"><\/div>                <\/a>\n              \n        <\/div>\n    <\/div>\n    <div class=\"controls_btn\">\n        <div class=\"control_btn\">\n            <button class=\"slider-btn-two prev-btn-two\"><\/button>\n            <button class=\"slider-btn-two next-btn-two\"><\/button>\n        <\/div>\n    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