




{"id":267,"date":"2025-10-14T21:01:36","date_gmt":"2025-10-14T21:01:36","guid":{"rendered":"https:\/\/www.richs.com.my\/?page_id=267"},"modified":"2026-02-25T22:49:42","modified_gmt":"2026-02-25T22:49:42","slug":"our-values","status":"publish","type":"page","link":"https:\/\/www.richs.com.my\/en\/our-values\/","title":{"rendered":"OUR VALUES"},"content":{"rendered":"<section class=\"block encabezado-blog default-padding\" >\n    \r\n<div class=\"content_pp\">\r\n    \r\n        <div class=\"md-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/Our-Values-Header-Banner-Desktop-scaled-1.jpg);\">\r\n            <div class=\"contenedor_p\" >\r\n                <div class=\"overlay gradient ov\" style=\"opacity: 0.5;\"><\/div>\r\n                <div class=\"contenido_e\">\r\n                    <h1 id=\"titulo_p\"  >Our Values<\/h1>\r\n                    \r\n                                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    \r\n    <!--  --> \r\n\r\n    \r\n\r\n    \r\n     <!-- mobile -->\r\n\r\n    <div class=\"xs-only bg_e\" style=\"background-image:url(https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/12\/cae748664ba4c61b6a7515fff3a5d7b756ae2966.png); background-size: cover;    background-repeat: no-repeat;    background-position: center;\">\r\n        <div class=\"contenedor_p\" >\r\n            <div class=\"overlay gradient ov\" style=\"opacity: 0.5;\"><\/div>\r\n            <div class=\"contenido_e\" >\r\n                <h1 id=\"titulo_p\" >Our Values<\/h1>\r\n                                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!--  -->\r\n<\/div> \r\n\r\n<script src=\"..\/..\/assets\/dist\/js\/js-reskin\/hero-height.js\"><\/script>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', function() {\r\n  var esPagina = true;\r\n  var styleTag = document.createElement('style');\r\n  styleTag.id = 'contenedor_p_dynamic_style';\r\n  document.head.appendChild(styleTag);\r\n\r\n  function ajustarMarginTop() {\r\n    if (window.innerWidth <= 700) {\r\n      var margin = esPagina ? '200px' : '84px';\r\n      styleTag.innerHTML = `.contenedor_p { margin-top: ${margin} !important; }`;\r\n    }\r\n  }\r\n\r\n  ajustarMarginTop();\r\n  window.addEventListener('resize', ajustarMarginTop);\r\n});\r\n<\/script>\r\n<\/section>\n\n\n<section class=\"block highlights-n default-padding background-white\" id=\"\">\n    <div class=\"highlights_n\">\n            <h2 class=\"title lang_vi_font lang_en_font\">The Rich Promise<\/h2>\n     \n    <div class=\"hg_c\">\n        <div class=\"hg_container\">\n                            <div class=\"item_hg\">\n                    <div class=\"header type-image\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/promise-1-img-1.png\" alt=\"\" \/>\n                         \n                    <\/div>\n                    <div class=\"content content-margin-top\"> \n                                                    <div class=\"label lang_vi_font lang_en_font\">CHERISH OUR CULTURE<\/div>\n                                                                            <div class=\"text lang_vi_font lang_en_font\">Work, learn and celebrate together.<\/div>\n                                            <\/div> \n                <\/div>\n                            <div class=\"item_hg\">\n                    <div class=\"header type-image\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/promise-2-img-1.png\" alt=\"\" \/>\n                         \n                    <\/div>\n                    <div class=\"content content-margin-top\"> \n                                                    <div class=\"label lang_vi_font lang_en_font\">INNOVATE<\/div>\n                                                                            <div class=\"text lang_vi_font lang_en_font\">Imagine what\u2019s possible and create what\u2019s valued.<\/div>\n                                            <\/div> \n                <\/div>\n                            <div class=\"item_hg\">\n                    <div class=\"header type-image\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/promise-3-img-1.png\" alt=\"\" \/>\n                         \n                    <\/div>\n                    <div class=\"content content-margin-top\"> \n                                                    <div class=\"label lang_vi_font lang_en_font\">BE THE TRUSTED FIRST CHOICE<\/div>\n                                                                            <div class=\"text lang_vi_font lang_en_font\">Listen, understand and deliver for customers like no other company<\/div>\n                                            <\/div> \n                <\/div>\n                            <div class=\"item_hg\">\n                    <div class=\"header type-image\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/promise-4-img-1.png\" alt=\"\" \/>\n                         \n                    <\/div>\n                    <div class=\"content content-margin-top\"> \n                                                    <div class=\"label lang_vi_font lang_en_font\">BETTER OUR COMMUNITIES<\/div>\n                                                                            <div class=\"text lang_vi_font lang_en_font\">Devote time and talent where we live and work.<\/div>\n                                            <\/div> \n                <\/div>\n                            <div class=\"item_hg\">\n                    <div class=\"header type-image\">\n                                                    <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2025\/10\/promise-5-img-1.png\" alt=\"\" \/>\n                         \n                    <\/div>\n                    <div class=\"content content-margin-top\"> \n                                                    <div class=\"label lang_vi_font lang_en_font\">DO WHAT\u2019S RIGHT<\/div>\n                                                                            <div class=\"text lang_vi_font lang_en_font\">No matter what.<\/div>\n                                            <\/div> \n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"controls_btn\">\n        <div class=\"control_btn\">\n            <button class=\"slider-btn-hg prev-btn-hg\"><\/button>\n            <button class=\"slider-btn-hg next-btn-hg\"><\/button>\n        <\/div>\n    <\/div>\n\n<\/div><\/section>\n\n\n<section class=\"block bannerour-n default-padding\" >\n     \n<div class=\"bannerour_n\">    \n                 <img decoding=\"async\" src=\"https:\/\/www.richs.com.my\/wp-content\/uploads\/2026\/02\/Captura-de-Pantalla-2026-02-25-a-las-16.45.08.png\" alt=\"\" id=\"banner9_img\">\n         \n    \n    <div class=\"content_banner9_t\"> \n        <div class=\"contenido_banner9_n\">\n        <div class=\"texts\">\n            <h1><\/h1>\n            <p id=\"text1\"><\/p>\n            <p id=\"text2\"><\/p>\n                    <\/div>\n        <\/div>\n        <!-- <div class=\"contenido_banner9_n\"><\/div> -->\n    <\/div>\n<\/div>\n\n<script>\n    window.addEventListener('DOMContentLoaded', function() {\n        \/\/ Obtener la referencia de la imagen\n        const bannerImg = document.getElementById('banner9_img');\n\n        \/\/ Funci\u00f3n para cambiar la imagen\n        function cambiarImagen() {\n            \/\/ Obtener el ancho de la ventana del navegador\n            const windowWidth = window.innerWidth;\n            \/\/ Obtener la URL de la segunda imagen\n                            const newImageUrl = 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