Rich Products malaysia



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Rich Products Malaysia is a subsidiary of the global Rich Products group headquartered in Buffalo, New York, USA, and is a pioneer and leader in the non-sourced frozen food industry.

As a market leader, with a reputation for over 35 years in the Malaysian market and more than 75 years in the world, Rich's has been satisfying customers with high-quality products and applications, outstanding formulas and are considered a keen group sharing new ideas, manufacturing know-how and products of international standard in Malaysia and around the world.

world leader in non-dairy toppings, icings and other emulsions.

Mentioning Rich's is about optimal food solutions, enthusiasm to support customers in business development, leaving unforgettable impressions in the hearts of customers, and taking care of customers like family members.

The company also distributes products nationwide and has representative offices in the city. In Selangor, Petaling Jaya, Rich's is constantly expanding its representative office network. In addition, the company's products are also exported to neighboring countries and have received many certificates of quality such as ISO, HACCP and HALAL.

solutions provider to the foodservice, in-store bakery and retail marketplaces.

The most known product of Rich's is Gold Label—which has become the first choice of cake makers due to its high yield, pure white color, easy-to-blend formula, and unique plant-derived milk flavor.
In addition, Rich's has developed many other products with superior features, breaking the limits and old conceptions about the food industry. 
Not only limited to the scope of application in the field of cakes, but Rich's products are also used in many recipes as well as beverage preparation. We have developed trendy recipes in the market such as milk foam tea or chocolate decorating cream for cakes.
With the aim of developing customers and expecting the Malaysian food industry to reach new heights, Rich's constantly creates high-quality ideas, recipes and products that bring satisfaction and absolute heart for our customers.